For instance, jazz moppet Jamie Cullum has unleashed his "Advent Cullumdar" at, with videos of the singer offering a different competition prize behind each door. With Christmas coming, several music-related sites have had the idea of an advent calendar promotion.
But the unapologetically elitist tone does rather taint the whole thing. The site does host some decent music, including that of breezy indie-popsters Alpha Road and Surrey soul singer Holly Rubenstein. Go to and you can hear the songs of dozens of acts who've set up profiles at the site, all hoping to be selected by Jack Wills for events like their recent UK Freshers Tour (which you can relive via a braying video podcast) or the aforementioned polo match. It has decided that an unsigned bands website is the perfect addition to a marketing roster which also includes an annual varsity polo match in Windsor. Curiously, though, all that was premiered at, while itself crashed for long periods, leaving interested punters unable to sign up.Ī somewhat unlikely brand currently trying to associate itself with new music is Jack Wills, the extremely preppy UK clothes retailer with a stated target audience of "British university and public school students". The launch videos include U2 performing I Believe In Father Christmas, a new Jay-Z track, the debut of the third annual Killers' Christmas song (featuring Elton John and Neil Tennant) and Coldplay's hitherto unheard duet with Kylie.
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